Alta doesn't need to be everything to everyone. It's skier-only, snow-focused, and rooted in a tradition that still feels distinct from the mega-resort world. If someone wants the cleanest version of the Utah snow story, Alta is usually where the conversation starts.
The appeal isn't just snowfall. It's how directly the mountain points you toward skiing. The terrain, the culture, and the lack of extra resort theater all reinforce the same message. Come here to ski, and bring people who understand that.
The limitation is built into the identity. Snowboarders are out, luxury seekers may prefer Deer Valley, and timid skiers can find the mountain intimidating when conditions are firm or visibility drops. Alta is excellent, but not universal.